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Google Site Search

Google Site Search

Google Site Search

By James Wirth Organic Search Director, SEO, Maxus

Google Site Search is a Google product that allows brands and advertisers to apply Google’s search technology to their own sites. It acts as a search engine for an advertiser or publisher’s website content, but…

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

Programmatic: guilty until proven innocent?

By Rob Norman Group M's global chief digital officer

This article originally appeared on Campaign Live. The digital advertising charge sheet: 1. Advertising can’t be seen, at least not by humans. 2. A huge amount of impressions are fraudulent 3. Many actual impressions occur…

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