July 21, 2017

GroupM, Maxus and MEC announce NewCo Canada Leadership

By Maxus Global 

Maxus Global

Maxus Global

Tim Castree, global CEO of MEC and GroupM’s “NewCo”, today announced that Ann Stewart, current CEO of Maxus Canada, will become CEO of the newly combined MEC and Maxus “NewCo” agency in Canada when it launches in January 2018.

Tim Castree, CEO of MEC and NewCo, commented: “We’re merging Maxus and MEC to form a brand new billion-dollar revenue media, content and technology agency, dubbed ‘NewCo’ for now. With such ambition comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Ann’s leadership, I am confident that we will blend the best of MEC and Maxus and make NewCo Canada a formidable, future-facing agency.”


About Ann Stewart

ann stewart

Stewart is widely recognised in Canada as an innovative and engaged leader with 25 years of diverse media experience ranging from strategic planning to operations to buying and selling. She has been in the GroupM family for 12 years. Prior to joining GroupM, Stweart was a partner in the Brainstorm Group, a full service communications agency.

Stewart graduated Humber College with a degree in Marketing, and is a graduate of the four-year CAPP program. She serves on the board of the Canadian Media Directors Council and is an active member of IAB, RCC and CMA. Stewart is also a former board member of NADbank.

About ‘NewCo

GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency. The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.

About Maxus Global

Maxus Global is a global network of local media agencies that embraces technology and innovation to deliver tangible business benefits for clients.

Maxus has a clear vision: to lead clients into change and the brilliant opportunity that change creates. Maxus delivers meaningful business results through a mix of smart organic growth and by strengthening and expanding its specialist services. Clients include NBCU, L’Oréal, Church & Dwight, BT and Huawei. Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies. Founded in 2008, Maxus employs around 3,000 people across 55 countries in 70 offices and has consistently been the world’s fastest growing media network across the last six years, according to RECMA.

About MEC

MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com


About GroupM

GroupM is the leading global media investment management group serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Essence and m/SIX, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize the performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, and proprietary tool development. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people, and is increasingly working closely for the benefit of clients with WPP’s data investment management group, Kantar. Together, GroupM and Kantar account for almost 50% of WPP’s group revenues of nearly US$19 billion.

Discover more about GroupM at www.groupm.com.

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